Barnes & Brown enters Saudi Arabia through Rockland Trading and Food Choice

By AI, Created 10:04 AM UTC, May 20, 2026, /AGP/ – Barnes & Brown has launched in Saudi Arabia through exclusive import partner Rockland Trading and local distributor Food Choice Trading Company. The Australian non-alcoholic spirits brand will target hotels, restaurants, cafés and premium retailers as demand for alcohol-free options grows across the Kingdom.

Why it matters: - Barnes & Brown is moving into a fast-growing Saudi hospitality and premium retail market where alcohol-free alternatives are gaining traction. - The launch gives Saudi operators a new non-alcoholic spirits option as venues expand under Vision 2030. - The rollout positions the Australian brand in five-star hotels, fine-dining restaurants, cafés and specialty stores across major Saudi cities.

What happened: - Barnes & Brown announced its official launch into the Kingdom of Saudi Arabia on April 29, 2026. - Rockland Trading will serve as Barnes & Brown’s exclusive import partner in Saudi Arabia. - Food Choice Trading Company will handle local market distribution across the Kingdom. - The company said the launch will bring its alcohol-free range to hospitality venues and retailers in Saudi Arabia.

The details: - Barnes & Brown is an Australian producer of premium non-alcoholic spirits. - The brand says its products are handcrafted and blended in Australia to capture the flavour, aroma and experience of classic spirits without alcohol. - The portfolio is designed for consumers seeking a healthier and more mindful way to unwind. - Rockland Trading will oversee importation, regulatory clearance and supply chain operations in Saudi Arabia. - Food Choice Trading Company will manage in-market activation, listings and commercial execution across hotels, restaurants, cafés and premium retail channels. - Barnes & Brown products will reach leading five-star hotels, fine-dining restaurants, cafés and specialty retailers in Riyadh, Jeddah, the Eastern Province and other markets. - Additional activations, menu collaborations and retail placements are planned through the rest of 2026. - Barnes & Brown also produces ready-to-drink cocktails, alongside its non-alcoholic spirits range. - The company’s website is More information. - Barnes & Brown’s social accounts listed in the release include Instagram, Facebook and LinkedIn.

Between the lines: - The launch reflects a wider push by Saudi hospitality operators to offer premium drinking experiences without alcohol. - Barnes & Brown is using local partners with import, regulatory and distribution expertise to build a route to market rather than entering alone. - The company’s emphasis on craft, provenance and presentation suggests it is aiming at premium occasions, not just basic alcohol-free substitution. - Tim Brown, Barnes & Brown’s CEO, framed the Saudi entry as a milestone and said the company sees the Middle East as the start of a broader expansion.

What’s next: - Barnes & Brown products will continue rolling out across Saudi hospitality and retail channels during 2026. - More brand activations and menu partnerships are expected as the distribution network expands. - The company appears to be positioning Saudi Arabia as a launchpad for wider Middle East growth.

The bottom line: - Barnes & Brown is betting that Saudi Arabia’s premium hospitality market will reward alcohol-free spirits that look and feel like a high-end pour.